Have Two-Way Conversations Like Google or Starbucks
by Amir Lehrer • June 27, 2008 • Social Media • 1 Comment
I was listening to a podcast this past week on Duct Tape Marketing where Charlene Li, a senior analyst with Forrester, stated what should be obvious but for some reason most companies just don’t see it. She said that Marketers are taught to develop a message and just pound it out to their customers and [...]
