Google Stays in the Lead by Staying in the Lead

Posted by Amir Lehrer

Marissa Mayer, the Vice President of Search Products & User Experience for Google said that at any given time, Google is running 40 search experiments.  For all of you that have been hiding under a rock for the last 10 years, Google is the world leader in online search.  They have patented search technologies that are years ahead of the competition which allow them to dominate online search. 

It amazes me that a company that is so far ahead of the competition is still concentrating so hard on improving what they already have.  I also heard that their search algorithm has been revised over 400 times in the last year.  That means that they revise their product more than once a day. 

The lesson here is, that just like Google, even if you are in the lead and ahead of everyone else in your industry, you can never slow down and stop improving if you want to keep your lead.  That’s why I love Google, they keep making the online experience better.  They even added “Snakey” to their Labs to allow people to procrastinate while doing work.

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