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Thursday, March 11, 2010

Tim Ferriss and Gary Vaynerchuk are Complete Opposites, How are they Both Successful?

Posted by Amir Lehrer on September 24, 2009

FerrissvsVaynerchuk

Tim Ferriss VS. Gary Vaynerchuk

You may be a little confused. Yesterday I wrote an article about Gary Vaynerchuk and how his constant hard work is paying off as an incredible business strategy. He works non-stop and is reaping the rewards. In the past, I have also written about Tim Ferriss who I would say is almost the exact opposite of Gary Vaynerchuk. Tim looks for any way to minimize his actual work and automate processes so that he does not have to be involved. The only thing they have in common with each other is that they are both huge success stories.

Opposite Strategies But Both Successful

Both Gary and Tim are huge successes in their own right and I would say that the reason is that they are both consistent. They chose a strategy that worked for them and they stuck with it. I don’t think Gary would consider closing down his brick and mortar store, stopping to vlog and quit participating in social media to automate an online store. At the same time, I know that Tim Ferris is careful not to spend too much time on social media. When he started using Twitter, he followed 0 people and was heavily criticized since twitter is a new media communication tool meant for conversation. He finally caved and started following a limited amount of people but still believes that he shouldn’t be spending too much time in the social media space.

Dabble and You will Flop

Too many people dabble in so many things and become somewhat of a jack of all trades and a master of none. This brings me back to people striving to be average when the only way to get ahead is to be above average. It doesn’t make much sense but many people use messed up logic such as “John has an online store and is successful, therefore if I open an online store, I will be successful”. They go and open an online store, flop and then wonder why they failed, not even thinking about what John does that they didn’t do.

Seth Godin Likes to be the “Best in the World”

Seth Godin doesn’t have a Twitter account.  Seth is one of the top marketing gurus out there and he does not participate on twitter because he will not participate in something that he cannot be the best in the world at. Seth has his own strategy and is successful as well.

Mixing Diets is a Recipe for Disaster

Imagine you are a few pound over your ideal weight and you want to start a diet. You look around for a diet and many times you start a diet because someone you know just lost a ton of weight on that particular diet. After suffering through a couple of months on the diet and not getting the results you’d hoped for you start to wonder “why didn’t it work?”. Chances are, you used some of the logic I spoke about earlier. “Well, the Atkins diet says I can have as much protein as I want but no carbs and the South Beach diet is very similar so it must be okay to have fries since they are ok on that diet”. People mix and match the parts they like and fail to stick to a single strategy.

Stick to One Strategy

You can be successful at almost anything but you need to choose a single strategy and stick to it. Don’t get sidetracked by shiny objects. You can work 20 hours per day like Gary Vaynerchuck or you can work 4 hours per week like Tim Ferriss and be successful. Just don’t mix up your strategy and you’ll be fine.

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Gary Vaynerchuk is the Least Scalable Person and is Reaping the Benefits

Posted by Amir Lehrer on September 23, 2009

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The Disposable Age

We live in the disposable age. We eat take out, use disposable dishes, and look for a quick and easy fix for everything. The current bestselling books talk about doing less and enjoying more like The Four Hour Work Week by Tim Ferriss (which I am all for by the way). We are bombarded with mlm (multi-level marketing), network marketing, internet marketing and many other disguises for a way to make a quick buck. It seems like most people have forgotten that the most important ingredient in becoming successful is hard work.

Gary Vaynerchuck: The Hard Worker

Being involved in social media, I am very familiar with Gary Vaynerchuk, a wine expert/store owner who has used social media to grow his family business from $4 million per year to a $50 million business. I’m mentioning Gary Vaynerchuk because he is a modern example of a hard worker. He is passionate about what he does and he may be one of the hardest workers out there.

Scalable and not so Scalable Apps

Not long ago,  platforms such as the Facebook and iPhone opened up to developers so that anyone can create an application for their platform. Most people saw this as an opportunity to create a scalable app that can continue to make them money while they slept. It was a dream come true for some people. Gary Vaynerchuk jumped on the bandwagon and created his own Facebook app but contrary to what everyone else was trying to do, he may have created the absolute least scalable app in Facebook history. His app “Ask Gary” was pretty much just a place for people to ask him questions about wine. Gary answered every single one of the questions himself.

Gary Vaynerchuk’s lack of scalability doesn’t end there. He also answers every single one of thousands of emails he gets every day. To top it off, he personally speaks to almost every customer that comes in to his store. Gary also manages to record Wine Library TV, a regular videocast on wine which happens to be very entertaining.

Gary on Social Media

Gary was recently asked how much time he spends on social media platforms such asFacebook and Twitter to which he responded “about 2.5 hours per day”. Shocked at the answer, Gary explained that it is a CEO’s job to make connections and get business and that he has found Social Media, the best place to make his connections.

Gary’s Research and Development

Looking at Gary and what he has done, you may think that Gary has it made and can start delegating now. He can let other people do his work for him and go relax on a beach, he can definitely afford it now. Gary feels otherwise and for a very good reason. By answering thousands of people’s questions, speaking to customers and doing research online, his mind and gut are a better R&D team than you can ever possibly hire. He can smell new trends and predict what people will want and like. The human mind can accurately crunch more information that any super computer in existence. Gary takes advantage of this and stays years ahead of his competition.

Hard work does pay off… Just “Ask Gary”.

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